Areas of Expertise
Branding
Art Direction
Social Media
Copywriting
I’m a multi-disciplinary designer and brand builder with over a decade of experience shaping visual identities and applying them across every touchpoint - from digital platforms and social campaigns to physical environments and internal collateral.
My wheelhouse is branding in action. I’ve led full-scale rebrands, developed style guides, and translated brand strategy into everything from signage and pitch decks to Instagram feeds and email templates. Whether working independently or alongside cross-functional teams, I specialize in bringing cohesion, clarity, and creativity to fast-moving organizations.
With a career spanning start-ups and global brands, I’ve worn many hats: art director, designer, strategist, storyteller. I’m hands-on, detail-obsessed, and always thinking about the big picture. I care deeply about consistency, but I also know when to flex and evolve a brand to meet new moments. I bring both structure and spark to the table - balancing process with intuition, systems with storytelling. If it needs designing, refining, or reimagining, I bring a thoughtful, hands-on approach.
When I’m not working, I’m on the hunt for the best double cheeseburger and trying to figure out the proper ratio of hot sauce to ranch dressing to create my own patented “special sauce”. In another world, I’m notable enough to be a guest on First We Feast’s show “Hot Ones”.