Collaborated on the initial discovery phase, including competitive landscape analysis, brand positioning review, and design research to identify a distinctive edge for the JACC Journals brand.

Developed multiple design system concepts with unique visual elements and demonstrated how each could be applied to the printed journal and other brand touchpoints.

Led the application of the selected design system, redesigning the printed JACC journal and extending the system to a suggested website homepage, in-person event marketing, ID badges, and infographics.

Created a comprehensive brand guidelines document outlining logo usage, color palettes, typography, dos and don’ts, and examples of how the design system should be applied across print and digital formats.